concept development, art direction & production
Beautiful eye-catching photographic shoots as a platform for building revenue
I was given the opportunity to art direct this fashion shoot for Gulf Air’s in-flight magazine Gulf Life. The magazine reflected the ethos of the company, featuring the people, places and things that share a synergy with Gulf Air’s values. The shoot was to promote travel to one of Gulf Air’s destinations, Istanbul, whilst also creating a luxury editorial piece that could be used to sell fashion brand advertising. Stylist and sophisticated Ottoman chic at its finest.
Client: Gulf Air