concept development, art direction & production
Beautiful eye-catching photographic shoots as a platform for building revenue
I was given the opportunity to art direct this fashion shoot for Gulf Air’s in-flight magazine Gulf Life. The magazine reflected the ethos of the company, featuring the people, places and things that share a synergy with Gulf Air’s values. The shoot was to promote travel to one of Gulf Air’s destinations, Istanbul, whilst also creating a luxury editorial piece that could be used to sell fashion brand advertising. Stylist and sophisticated Ottoman chic at its finest.
Client: Gulf Air
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/c9af7e3b-cf82-420f-8bf0-2f4cb1ed9bdf/6d70ccb1-be01-4e47-83a0-3e3c47a1868a_rw_3840.jpg?h=ddd2df913afbb277a412630c9620a04f)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/c9af7e3b-cf82-420f-8bf0-2f4cb1ed9bdf/607cb0a3-3620-4b37-a400-adcb4ab42db4_rw_1920.jpg?h=afa0d6af7081eeac1106275e4d779bf6)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/c9af7e3b-cf82-420f-8bf0-2f4cb1ed9bdf/397f9b59-2f09-4f66-97e5-9f71cad5525b_rw_3840.jpg?h=a9e81531735d7a5bd9f8e78c1d1223da)