digital display and online marketing
Promotion through creative digital displays
Lonely Planet’s How to Pack for Any Trip is for travellers who want to up their packing game.
I designed a series of animated web and email banners promoting the release of this popular title, which has step by step illustrations showing how to pack for a any trip, from family holidays to ski adventures.
The unique design style helped boost sales and awareness. The design concept mirrored the technical how-to diagrams of model making packs.
Client: Lonely Planet
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/c9af7e3b-cf82-420f-8bf0-2f4cb1ed9bdf/837722fd-81fd-46b8-8bdc-14d8d29861b5_rw_1200.gif?h=4672de11b41ba88f2618795597250281)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/c9af7e3b-cf82-420f-8bf0-2f4cb1ed9bdf/55e059ef-2618-4b40-863c-51d1ec39a2b9_rw_1200.gif?h=1f74c7daeffc6d0ca6723622c08b712f)