digital display and online marketing
Promotion through creative digital displays
Lonely Planet’s How to Pack for Any Trip is for travellers who want to up their packing game.
I designed a series of animated web and email banners promoting the release of this popular title, which has step by step illustrations showing how to pack for a any trip, from family holidays to ski adventures.
The unique design style helped boost sales and awareness. The design concept mirrored the technical how-to diagrams of model making packs.
Client: Lonely Planet
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